![]() Under A-to-Z, shoppers can receive a full refund if they are dissatisfied with the quality of their purchase or its delivery time. Through its A-to-Z Guarantee scheme Amazon has built high levels of trust with customers. With a sharp decline in small buyers this quarter, improvement in the following areas is welcomed by customers: Brand Registry gives you many opportunities and flexibility when it comes to controlling listings, creating a Brand Store and providing a branded experience. On the other hand, Amazon gives you the ability to enrol your brand under Brand Registry. Unfortunately, all of these options are costly and not very manageable for smaller sellers. Existing options include adding an extra line on the subtitle at an additional cost of £2.40 per listing, utilising description space, or becoming an approved brand by eBay which allows you to display the Authorised Brand Owner logo on listings. However, as a brand owner, eBay lacks the tools that allow brands to showcase that they are the owners. This is brilliant from a re-seller perspective. Keywords used in detailed descriptions further down in the listings unfortunately do not help with SEO, leaving sellers very limited when it comes to discoverability.ĮBay has always been known as a marketplace where anyone could sell anything. ![]() Titles are currently limited to 80 characters which is often not enough to include full product features and item specifics. Titles, bullet points, descriptions and backend keywords all work together in order to increase product visibility.ĮBay is lacking this function. This means that as a seller, you have many options to include top keywords in order to increase product discoverability and to provide the best possible assortment. What's more, eBay's fulfilment service will set you back more than 50% of the price you would pay with FBA for the same sized item (a product under 2kg with FBA costs £2.91, with eBay it would cost £4.50).Īmazon is a search engine. It should be noted that this is a brand new initiative and it will take time to match the high levels of trust that Amazon's FBA program boasts. Interestingly, with eBay fulfilment by Orange Connex, sellers can use the service both for orders that are sold on eBay and for orders that are sold in their shops on other online platforms. Here, their goods can be stored, packed and delivered. Sellers who apply for eBay fulfilment by Oragne Connex get access to dedicated fulfilment centres in Leicester and Birmingham. eBay fulfilment is an end-to-end fulfilment service for eBay business sellers located in the UK. However, in July 2021, eBay announced that they would roll out a new service in the United Kingdom: eBay fulfilment by Orange Connex. For the longest time, eBay couldn't compete with anything similar. In an environment that is highly competitive and saturated, advertising is certainly a key lever for success, and eBay is just at the beginning of its advertising journey.Īmazon's FBA proposal is one of the biggest attractions for many sellers. This makes it impossible smaller sellers to utilise these features. ![]() Other advertising options, where you can showcase your lifestyle imagery and redirect customers to your store, are not self-serve. However, this still doesn’t help to boost listing visibility on particularly important keywords. This makes it easier for sellers to surface their items to buyers, increase their listing's visibility and drive overall sales. It uses rule-based technologies for sellers to automate how they promote new listings and adjust their ad rates to remain competitive. ![]() The challenge with this option is that you cannot control where your products will appear therefore limiting sellers' visibility.ĮBay Ads also introduced Automated Promoted Listings Campaigns. Currently, sellers only have one option: Promoted Listings. ![]() So, how can eBay become a bigger player in the marketplace landscape? Below, we explore this from the perspective of both the seller and the buyer.ĭespite the boom in e-commerce, eBay continues to lag behind Amazon regarding best-in-class advertising. ![]()
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